Privacy Policy
Last Updated: January 2026
Introduction
First Insurance LLC (“First Insurance,” “we,” “us,” or “our”) takes the privacy and security of your personal information seriously. As used herein, the term “Digital Properties” collectively refers to First Insurance’s digital communications, phone and texting systems, websites, applications, social media pages, advertising platforms, and any other digital or electronic media, services, or platforms offered by First Insurance or otherwise visible to you.
As used herein, the term “Personal Information” includes information that identifies, relates to, describes, or could reasonably be linked with you, including but not limited to your name, image, likeness, voice, geolocation data, contact information, submissions, insurance inquiry details, transaction information, interactions with First Insurance Digital Properties, device identifiers, online activity, and any other personal or identifiable information available to us.
We do not sell Personal Information. However, we may share Personal Information as described in this Privacy Policy.
Parties With Whom We Share Information
We may share Personal Information with affiliates, partners, service providers, insurance carriers, and other third parties in accordance with this Privacy Policy and applicable law. By using First Insurance Digital Properties, you acknowledge that you have read and agreed to this Privacy Policy.
Without limiting the foregoing, we may use or share Personal Information for purposes including:
- Offering insurance products or related services
- Underwriting, quoting, binding, servicing, or claims activities
- Improving Digital Properties and user experience
- Measuring marketing effectiveness
- Delivering marketing or advertising communications
- Complying with legal, regulatory, or contractual obligations
Updates to This Disclosure
We may update this Privacy Policy from time to time. Changes are effective when posted. Continued use of Digital Properties constitutes acceptance of updates.
How You May Be Able to Control Your Information
We collect and store Personal Information as you interact with First Insurance and use Digital Properties. By doing so, you consent to collection and use as described herein.
We use cookies and similar technologies to support functionality and analytics. You may disable cookies through browser settings.
We may also use pixels, tags, SDKs, and tracking URLs to understand engagement. Information from third party platforms may be received in accordance with their privacy policies.
Contact Information and Privacy Inquiries
If you have any questions or concerns regarding this Privacy Policy, your personal data, or wish to contact the sender of any message you receive from First Insurance LLC, you may do so by using the contact information provided below or by following the instructions included in the message.
You may contact First Insurance LLC regarding privacy or data concerns at:
Email: [email protected]
Phone: 888-508-1984
Data Transfer and Data Protection
Consumer personal data will not be transferred to external organizations under any circumstances.
This applies to all personal data collected through First Insurance Digital Properties, including websites, phone systems, and text messaging platforms.
First Insurance LLC maintains strict internal administrative, technical, and physical safeguards designed to prevent unauthorized access, use, disclosure, or sharing of personal information. These safeguards are intended to protect consumer data from unauthorized or improper use.
Your data will not be transferred to external organizations.
Text Message Communications and Opt-Out
By providing your phone number, you agree to receive conversational messages from First Insurance LLC. Recipients will only receive conversational messages.
Message frequency may vary. On average, 1-2 messages per month.
You will be given clear instructions within each message on how to opt out of future text messages, including by replying with a recognized opt out keyword such as STOP, or by following other instructions provided in the message.
We honor opt out requests promptly. Once you opt out, we will not send further text messages to that number except as permitted by law. Opting out does not affect required transactional or legal communications.
Mobile Messaging and SMS Privacy
First Insurance LLC is committed to protecting consumer privacy in connection with mobile messaging.
Personal and mobile information collected for SMS purposes, including phone numbers and consent data, will not be shared with third parties or affiliates for marketing or promotional purposes under any circumstances.
Mobile information will not be sold, rented, transferred, or disclosed to external organizations. This restriction applies regardless of any other data sharing provisions contained elsewhere in this Privacy Policy.
If you have questions or concerns regarding SMS communications, you may contact First Insurance LLC using the contact information provided.
You may contact First Insurance LLC regarding privacy or data concerns at: Email: [email protected]
Address: 2100 W Pleasant Grove Blvd., Pleasant Grove, UT, 84062
Phone: 888-508-1984
Children’s Privacy
We do not knowingly collect Personal Information from individuals under age 13 without verifiable parental consent.
Data Sharing and Third Party Access
If you share information or grant access to third parties, you acknowledge First Insurance is not responsible for their privacy or security practices. Actions taken using access you provide are deemed authorized.
First Insurance reserves the right to restrict or terminate third party access where permitted by law.
Geolocation and Mobile Technology
Digital Properties may collect device identifiers, IP addresses, and location data where permitted by law. Certain features require express consent for precise geolocation collection.
External Accounts and Data Aggregation
You may link external accounts or platforms. By doing so, you authorize First Insurance and its service providers to access available information as needed. Accuracy of third party data is not guaranteed.
Generative and Artificial Intelligence
First Insurance may use artificial intelligence for customer service, marketing, analytics, and content generation, with disclosures provided where required by law.
European Privacy Regulations
First Insurance is not established in the European Union and does not intentionally target EU residents. Where applicable, required compliance will be observed.
Copyright and Proprietary Rights
All content within First Insurance Digital Properties is owned or licensed by First Insurance LLC.